SLO Entrepreneur

If you’re a start-up doing the investor roadshow I have one rule: Give a demo. Bring something that makes your product come alive. Throw the PowerPoint away and get to the real bits. Liberate yourself from the monotonous slides.

Obviously a functional site would be optimal but if you can’t hack it, well, figure out another stratgey. You can show static HTML, screenshots, half tied together page design, damn, even drawings can work. People–who happen to be investors–love things that they can actually conceptualize, visually.

Next time, start the pitch with, “Let’s get right into it and show you a demo,” it will make all the difference in the world–trust me.